Glossier pop-up store in Seattle options rolling hills lined in moss and flowers

Magnificence model Glossier has teamed up with panorama architect Studio Lily Kwong to create a pop-up store in Seattle that’s crammed with plant-covered mounds and splashes of pink and purple.

Positioned within the metropolis’s Capitol Hill neighbourhood, the short-term area occupies a linear, ground-level area measuring 1,100 sq. toes (102 sq. metres).

The design was conceived by Glossier’s in-house workforce in collaboration with panorama designer Lily Kwong, who runs an eponymous Brooklyn studio. The workforce drew inspiration from the realm’s pure topography, together with Mount Rainier and a preferred neighbourhood park.

“After speaking to individuals within the space and doing a little on-the-ground analysis, we had been actually impressed by everybody’s love for nature and the way it appeared to be a unifying theme inside the group,” stated Kendall Latham, Glossier’s senior environmental designer.

“With Glossier Seattle, we needed to seize the temper of the encircling panorama and characterize the juxtaposition of nature and expertise within the metropolis.”

Guests step right into a vivid area crammed with plant-covered mounds of various sizes. Stay moss, Mexican feather grass and flowering shrubs are among the many array of species used to adorn the hills. The entire vegetation is indigenous to Seattle and was domestically sourced.

“Studio Lily Kwong labored with horticulturists and plant consultants to verify we integrated develop lights and applied a upkeep plan to correctly take care of the crops,” the studio stated.

Glossier Flagship in New York consists of soft-pink plasterwork and a Boy Forehead Room

White show pedestals are positioned all through the store. Designed to be extremely adaptable and scalable, the oblong wood blocks are topped with Corian surfaces. The corporate is ready to reuse the stands in all of its pop-up shops owing to their flexibility.

Partitions are painted a stark white, which contrasts with the verdant hills and uncooked pine flooring. The workforce integrated large-format imagery that’s rendered in tones of pink and purple, which attracts upon Glossier’s signature color palette. The area additionally options wall-mounted mirrors lined with skinny strips of sunshine.

The entire firm’s magnificence merchandise, from make-up to lotions and serums, can be found to check and buy. Clients can even purchase a limited-edition water bottle for $15 (£12), with a portion of the gross sales going to a neighborhood homeless shelter.

Additionally distinctive to the Seattle store are reusable tote luggage and “plantable” postcards, with wildflower seeds embedded within the paper.

“Glossier Seattle, like all of our offline areas, is designed to be a pinnacle of engagement for the group we have cultivated on-line, and an immersive embodiment of Glossier in actual life,” the workforce stated in a undertaking description.

The Seattle store, which is open via 7 July, comes on the heels of Glossier’s pop-up store in Miami, which featured a design influenced by the town’s artwork deco structure. Final 12 months, Glossier hosted pop-up shops in San Francisco and Chicago.

Launched in 2014 as a web based firm, Glossier opened a showroom two years later in its New York headquarters designed by Rafael de Cardenas. Final fall, it unveiled a three-storey flagship retailer in Soho designed by Gachot Studios and PRO. It additionally has a bricks-and-mortar area in Los Angeles.

Images is by Glossier.