Hermès takes over MVRDV’s Crystal Homes in Amsterdam
A glass-fronted townhouse designed by MVRDV now serves as a retailer for luxurious style model Hèrmes, with warm-tone interiors by French design company RDAI.
Dutch structure agency MVRDV accomplished the townhouse’s partially see-through facade again in 2016, utilizing a whole bunch of specially-engineered glass bricks and a clear high-strength glue.
Named Crystal Homes, the constructing is nestled amongst a parade of shops of in style Amsterdam buying avenue Pieter Cornelisz Hooftstraat.
Three years in the past it performed host to a one-storey Chanel boutique, however its new tenant – luxurious French style model Hermès – will now occupy two flooring.
The overhaul of the shop’s interiors by Paris-based company RDAI has seen the removing of a clean wall from behind the higher half of the facade.
Which means passers-by on the road can now extra clearly see the glass parts subtly merging with townhouse’s terracotta brickwork, which is supposed to offer the phantasm of a dissolving wall.
MVRDV says the facade is “lastly as open as initially meant”.
“With the higher flooring open, you now sense much more clearly the transparency of the facade,” the agency’s founder, Winy Maas, instructed Dezeen.
“Earlier than, the glass bricks enabled a visible connection between the road and the bottom flooring of the shop, so you can see folks shifting on the opposite facet of the brick wall. Now, that connection contains the primary flooring too, and the facade is twice as dynamic.”
Picture by Barbara Kieboom
On the within of the shop, mosaic flooring characteristic a geometrical sample impressed by a motif seen within the Hermès department on Rue du Fauborg Saint-Honoré in Paris.
MVRDV replaces Chanel retailer’s conventional facade with glass bricks which can be “stronger than concrete”
Mens and womens equipment are introduced on chunky picket plinths, whereas the model’s signature silk scarves grasp from full-height gridded frames.
Picture by Barbara Kieboom
In the direction of the rear of the house is a carpeted space the place a number of ready-to-wear clothes items are displayed alongside sneakers.
A curved, dark-wood staircase with a red-leather bannister leads as much as the primary flooring, which is devoted to homeware and valuable items like watches and jewelry.
The nice and cozy brown and caramel hues which have been utilized all through the shop are additionally meant to be a nod to the color palette of Amsterdam’s architectural panorama.
Picture by Barbara Kieboom
RDAI is in command of the design of Hermès retail areas throughout the globe. In 2010 it constructed a retailer for the model inside a 1930s swimming pool, the place collections have been displayed inside nine-metre-high picket pavilions.
Hermès has beforehand additionally labored with Apple to provide a line of high-end leather-based straps for the Apple Watch and Studio Toogood to create a blood-red set up for its London flagship.
Pictures is by Daria Scagliola and Stijn Brakkee except said in any other case.