Masquespacio Creates an Interactive Idea Retailer for RUBIO

Masquespacio is not any stranger to the digital pages of Design Milk, and with good motive. Their distinctive strategy to creating areas helps deliver manufacturers to life with an enchantment that makes you wish to delve in and discover extra. Their newest mission is an idea retailer in Valencia for academic publishing home, RUBIO. Ana Milena Hernández and Christophe Penasse designed a energetic, futuristic area that encourages interplay by way of a collection of various environments.

The design duo regarded to RUBIO when it got here time for inspiration, as they have been intrigued by their branding and aesthetic that had been constructed during the last 60 years. Masquespacio completely merged the model’s storied previous with their meant future by way of the usage of vivid colours, neon, and acrylic panels which can be grounded by white sq. tiles used to resemble clean paper, one thing you’d discover in RUBIO’s workbooks.

Guests to the flagship retailer are invited to test issues out proper from the beginning because the rounded counter guides folks in to find the mathematics, writing, and studying workbooks space.

The mathematics part options panels with blackboards on the again permit guests to follow their math expertise. There’s one other spot to follow handwriting.

A colour tunnel leads guests to discover the world of RUBIO, which features a projection room for the younger ones.

Different areas and actions to take a look at are a peep-hole, a time machine with augmented actuality goggles, a roulette that shares the model’s historical past, a speaker that shares tales, a tunnel of colour, and a projection room.

Images by Luis Beltrán.