Birkenstock 1774 showroom occupies a traditional Parisian residence

Footwear model Birkenstock has labored with design studio Vinson & Co to create a showroom inside a grandiose Paris residence, the place sneakers are displayed in living-room-style areas.

Nestled amongst the high-end boutiques that line Paris’ Rue Saint Honoré, Birkenstock 1774 is a devoted area for the model to current particular tasks and collaborations.

It takes its identify from the yr that Birkenstock was based in Germany.

The 170 square-metre showroom occupies a 19th-century residence, full with ornate panelled partitions, stone fireplaces and wood parquet flooring.

London-based studio Vinson & Co – who had been charged with growing the showroom’s interiors – allowed these options to function a backdrop to the model’s sneakers, merely including a choice of new and classic furnishings to finish the area.

“Birkenstock’s transient was to maintain the showroom easy, full of sunshine, impartial and with handmade finishes – they wished an area that provides them flexibility,” Nick Vinson, founding father of the studio, advised Dezeen.

“I intentionally left the patina of age seen – to me these qualities are very in step with a Birkenstock sandal, which age properly.”

An oak desk perched on a wheat-coloured woven rug now centres what can be the residence’s dwelling or eating room. Varied fashions of shoe are displayed on chunky, four-legged stools dotted across the room’s perimeter.

A few pairs have additionally been positioned intermittently on the dividers of a timber bookshelf by Italian designer Achille Castiglioni.

The phantasm of additional area is created by a floor-to-ceiling mirrored quantity.

Doorways lead by way of to an adjoining room that has been wearing a lot the identical vogue, besides right here the central desk is surrounded by worn leather-based chairs created by Italian architect Mario Bellini within the late 1970s.

A pair of Faye Toogood’s signature Roly-Poly fibreglass chairs additionally seem on this room, together with a wood-framed Chandigarh chair by Pierre Jeanneret that has a perforated cane again.

Rick Owens creates calf-hair sandals for Birkenstock

Even the residence’s research has been used as a show space, the place sneakers are positioned on cushioned bench seats by modern designer Simon Hasan.

Apart from the vases and ceramic pots that line the house’s sideboards, decor is essentially supplied by a sequence of textile artworks by embroiderer Geraldine Larkin.

Every options summary shapes created from jute and felt – a nod to the supplies the model makes use of for the soles and uppers of its footwear.

Birkenstock has beforehand collaborated with designer Rick Owens to reimagine three of their traditional sandal designs in uncommon supplies like calf hair and felt.

Again in 2017 the model additionally forayed into furnishings design by launching a line of beds that tailored the identical consolation rules as its shoewear.