LeBron information to trademark time period ‘Taco Tuesday’

LeBron James needs somewhat lettuce on his Taco Tuesday.

The Los Angeles Lakers celebrity is seeking to monetize his in style movies by submitting to trademark the time period “Taco Tuesday.”

One in all James’ firms, LBJ Logos, submitted the required paperwork with the US Patent and Trademark Workplace in August. The appliance states that the products and providers concerned with the trademark contain “promoting and advertising and marketing providers offered by way of oblique strategies of selling communications, specifically, social media, search engine advertising and marketing, inquiry advertising and marketing, web advertising and marketing, cell advertising and marketing, running a blog and different types of passive, sharable or viral communications channels.”

The corporate additionally lists “podcasting providers” and “on-line leisure providers, specifically, offering an internet site that includes non-downloadable movies, and social media posts within the subject of sports activities, leisure, present occasions and in style tradition.”

A supply instructed ESPN’s Brian Windhorst that James’ crew has no agency plans for the time period however needs to maintain all enterprise alternatives open.

James is not alone in requesting to trademark the time period “Taco Tuesday.” A search of the USPTO web site yields 29 outcomes, lots of them now not energetic. Different providers listed by firms requesting the time period are for electrical home equipment, clothes and — in fact — meals.

Actually, the restaurant chain Taco John’s — which has a company workplace in Wyoming — had a trademark on the time period “Taco Tuesday” for restaurant providers way back to 1989.