Zits Studios faucets into fashion-school cool for interiors of Stockholm HQ

A 1970s brutalist-style constructing in Stockholm is now residence to Zits Studios’ headquarters, which is decked out with furnishings by Max Lamb and big wall-hangings by Daniel Silver.

Zits Studios’ headquarters – which has been monikered Floragatan 13 after the road it is positioned on – takes over Stockholm’s former Czechoslovakian embassy.

The constructing was erected in 1972 by Czech architect Jan Bočan, however has now been remodeled by the model’s in-house design crew and Johannes Norlander Arkitektur to have a “fashion-school environment” the place new concepts are inspired.

The give attention to creativity can be meant to mirror the that means behind the acronym that knowledgeable the model’s title, ACNE: Ambition to Create Novel Expressions.

“After we began searching for a brand new constructing, I made a sketch of the way in which vogue design works,” stated Zits Studios’ inventive director, Jonny Johansson.

“I wished the arteries of vogue to circulation, with a constructing that captures the sensation of fixed progress, of an experimental place,” he continued.

“Zits Studios is all the time evolving, and I need this house to evolve with us. We’ll proceed so as to add particulars within the months and years forward. I imagine design is alive, whether or not it is vogue or interiors.”

The bottom degree of the constructing performs host to an expansive library crammed with artwork and vogue books, which workers members can flip by means of when in want of inspiration.

Dotted all through are plenty of tubular red-leather sofas, components of which have been upholstered in contrasting materials.

Glass pendant lamps by French lighting designer Benoit Lalloz dangle from the ceiling, accomplished in a deep-pink hue that “brings softness” to the encircling concrete surfaces.

On the centre of the room is an organically-shaped silver desk by British designer Max Lamb, who furnished Zits Studios’ retailer on New York’s Madison Avenue again in 2016.

Lamb has additionally used craggy blocks of stone to craft a sequence of chairs for the constructing’s foyer, the place choose items from Zits Studios’ clothes collections might be displayed like artworks in a gallery.

Zits Studios creates very yellow inside for West Hollywood retailer

4 flooring of the constructing have been devoted to the design and manufacturing departments, whereas the workers canteen is ready throughout the embassy’s outdated cinema room.

Right here there are a few floor-to-ceiling wall hangings by London-based artist Daniel Silver, composed from summary offcuts of surplus Zits Studios cloth.

Conferences can happen within the sixth-floor boardroom, which contains a sunken couch and fireside – a homely decor element which is supposed to nod to the truth that this degree of the constructing beforehand served because the ambassador’s non-public residence.

The daring aesthetic of Zits Studios’ HQ extends to its retail areas – final 12 months the model opened a department in West Hollywood the place nearly each wall is painted a pale shade of acid yellow.

Again in 2017 it additionally threw open the doorways to its Milan flagship, which options shiny aluminium fixtures and a pink ceiling.