At The Audo lodge “you should purchase the whole lot you see”

Copenhagen’s The Audo is a hybrid lodge and furnishings showroom says Menu founder Bjarne Hansen, on this video produced by Dezeen for the AHEAD awards.

The Audo, which was awarded the title of New Idea of the 12 months on the 2019 AHEAD Europe hospitality awards, is a 10-room lodge in Copenhagen that Danish design model Menu designed with structure studio Norm Architects.

It doubles as a headquarters and flagship showroom for the model.

The Audo is a hybrid of a lodge and a furnishings showroom in Copenhagen

Menu’s vary of furnishings, lighting and residential equipment is featured all through the property, alongside items from different manufacturers that are additionally out there for buy.

“One of many issues that distinguishes The Audo from many different locations is you can go in and expertise merchandise earlier than you wish to purchase them,” mentioned Hansen within the video interview, which was shot by Dezeen at White Metropolis Home in London.

“You may truly buy the whole lot that you just see, from flooring to ceiling to furnishings. We now have 20 manufacturers which are utilizing The Audo as their showroom.”

The lodge was awarded the title of New Idea of the 12 months on the AHEAD Europe hospitality awards

Alongside the lodge rooms, the Audo additionally has quite a lot of versatile public areas that may be reconfigured for various actions, together with a library, a restaurant and a design store.

“Our thought from the start was that it must be attainable to make use of the rooms for as many alternative functions as attainable,” mentioned Hansen. “You may truly use it the way in which you need it.”

The Audo’s versatile public areas have been designed to accommodate a spread of occasions and actions

In line with Hansen, these areas have been designed to encourage spontaneous interactions between company and guests.

“We would like folks to return into our frequent areas and meet meet one another,” he said.

Palazzo Daniele is a “modern place with an historical construction”

Hansen advised Dezeen that the furnishings and fittings at The Audo can be modified regularly with the intention to present company with distinctive experiences, in addition to to showcase new merchandise from Menu and different featured manufacturers.

“The concept with the lodge rooms is that we’ll continually refurbish and redo them so that folks will get totally different experiences,” he mentioned.

“The plan for The Audo sooner or later could be that it will by no means keep like it’s,” he continued. “We’ll at all times make new partnerships, refurbish and redo issues, in order that it lives and regularly has new issues to supply.”

The lodge doubles as a showroom and headquarters for Danish design model Menu

This video was produced by Dezeen for AHEAD. It was filmed at White Metropolis Home in London. Pictures is courtesy of AHEAD and The Audo.