Lorem Ipsum’s expertise design reveals the “energy of dramatic narratives”

VDF studio profiles: Lorem Ipsum is a inventive studio that crafts exhibitions and experiential installations, reminiscent of an audiovisual recreation of an airstrike, that totally immerse guests in a narrative.

Since being based in New York in 2000, the corporate has expanded to incorporate London and Moskow places of work the place designers and designers, writers and filmmakers work collectively to plan and produce their multidisciplinary initiatives.

“We consider ourselves as storytellers,” Lorem Ipsum mentioned.

“We imagine within the energy of dramatic narratives and use phrases, footage, music, artefacts, bodily props, reside efficiency, lighting, sound design, video, animation, video games, social media, digital and augmented actuality to create emotional experiences.”

The museum is known as Zoya after a World Warfare II guerrilla fighter

That is exemplified in one of many studio’s flagship initiatives – the Zoya museum within the Russian village of Petrishchevo, close to Moscow.

The constructing was designed to inform the story of the decisive Battle of Moscow in World Warfare II.

It’s named after 18-year-old guerrilla fighter Zoya Kosmodemyanskaya, who burned down an area city to gradual the strategy of the German military earlier than being publicly hung by the Nazis.

The Zoya museum was curated by Lorem Ipsum’s co-founder and artistic director, Abigail Honor, and makes use of authentic artefacts, multimedia know-how and immersive installations to deliver guests nearer to this historical past.

A recreated Soviet classroom permits guests to discover what life was like for Zoya Kosmodemyanskaya

Their journey begins in a reimagined Soviet classroom from the 1930s the place guests can acquire an perception into Kosmodemyanskaya’s life, hopes and aspirations by rigorously recreated artefacts reminiscent of books and notebooks.

An audiovisual spectacle, consisting of flickering blue lights and cinematic encompass sound, interrupts the expertise and creates the impression of being below assault by German warplanes.

Honor designed an interactive exercise for guests wherein a tour information trains them in primary army abilities, very like Kosmodemyanskaya was taught when she joined the Soviet resistance teams.

The museum’s tour leads guests by a recreated forest, wherein temperatures drop to match the encircling panorama

Lorem Ipsum additionally recreated the Nazi-occupied Soviet village that Kosmodemyanskaya was tasked with setting ablaze. Accompanied by dramatic lighting, an audio story based mostly on actual memoirs from fellow squadron members talks guests by her mission and her final seize.

One other part of the museum features a full-scale trench, strewn with actual conflict artefacts and surrounded by a 120-degree wraparound display screen exhibiting an animation of approaching German tanks.

A full-scale trench put guests on the coronary heart of the Battle of Moscow

The ultimate part shows tons of of non-public tales from individuals concerned within the conflict, alongside an interactive recording sales space that permits guests to movie themselves telling the story of their very own relations, in addition to scanning their photographs to be immortalised within the museum.

The purpose of the exhibition design was to permit guests to each emotionally relive this historic occasion, and have an area the place they’ll mirror and think about their very own household background.

Studio: Lorem Ipsum
Web site: loremipsumcorp.com
Contact tackle: jean-pierre.dufresne@loremipsumcorp.com

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