Vice: The New Ford Bronco Is An Obscene Monument to Local weather Denialism
One of many new Ford Bronco fashions. Supply Ford Web site
Visitor essay by Eric Worrall
h/t Nick; Finest free advertising marketing campaign eva; Based on Vice, when you drive one of many new Ford SUVs, you’re mainly giving the finger to the sensibilities of inexperienced liberals. However this could possibly be one among its biggest promoting factors.
Local weather Hell
The New Ford Bronco Is An Obscene Monument to Local weather Denialism
Within the yr 2020, there may be merely no excuse for releasing a model new SUV with out a lot as a hybrid choice.
By Aaron Gordon 15 July 2020, 10:03am
On Monday night, Ford held a digital launch occasion for the brand new Ford Bronco, resurrecting the model identify for a Sport Utility Car engineered for off-roading efficiency that’s finest recognized for transporting a fugitive alongside a Southern California freeway.
There isn’t a lot it’s essential to know in regards to the new Bronco—which I can guarantee you through Ford’s press launch is able to being pushed on any terrain you possibly can probably wish to drive it—as a result of the chances are you’ll by no means want the off-roading capabilities this specific car provides.
For John and Jane Q. Commuter, the one factor it’s essential to know in regards to the Bronco—which, except you usually go off-roading for sport and thrill, it is best to by no means ever take into account shopping for regardless of how a lot Ford tries to persuade you in any other case with its large advertising marketing campaign—is that it doesn’t include a hybrid or electrical model. Within the yr 2020, that is tantamount to local weather denialism.
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Learn extra: https://www.vice.com/en_au/article/akzj4p/the-new-ford-bronco-is-an-obscene-monument-to-climate-denialism
I ponder how Ford will reply? Will Ford administration curl up right into a quivering defensive apologetic bundle and promise to launch a pathetic zero gross sales electrical mannequin? Or will Ford seize this as soon as in a lifetime advertising alternative, and double down on the offence by releasing a lightweight truck model?
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