Glossier’s floral pop-up retailer in London blooms with color

Glossier’s in-house design crew channelled 19th-century splendour for the interiors of its pop-up store in London, which is roofed in vibrant flower-print wallpaper.

The sweetness model’s in-house design crew stated they regarded on the historical past of London design by means of “Glossier-coloured glasses” to develop the aesthetic of the pop-up, which is nestled alongside a boutique-lined avenue in Covent Backyard.

Its ensuing closely patterned inside is supposed to supply a “playful and emboldened” tackle the ornate type of parlour rooms and personal members golf equipment from the 19th century.

“Florals have all the time been an integral element of Glossier’s visible id,” the model’s senior environmental designer, Kendall Latham, informed Dezeen.

“We discovered quite a lot of parallels throughout our analysis course of for Glossier London – from the textile prints of William Morris, to the Victorian-era buildings of London.”

Mauve-coloured wallpaper dotted with deep-purple flowers covers the store’s entrance room, seen from the road by means of two enormous, arched home windows that punctuate the entrance facade.

White boiserie-style cabinet doorways line the rear of the area, whereas easy, spherical lights have been suspended from the ceiling.

Glossier Flagship in New York contains soft-pink plasterwork and a Boy Forehead Room

Serums, lip glosses, moisturisers and a wealth of different magnificence objects are displayed on chunky, white plinths fitted with self-importance mirrors, permitting clients to check and see merchandise earlier than shopping for.

The remainder of the rooms – which characteristic butter-yellow, royal-blue and vermillion-red iterations of the wallpaper – are accessed through “secret doorways” that mix imperceptibly into the store’s surfaces.

Some areas are hidden by rich-green drapes in the identical floral print.

Tucked away on the rear of the shop can also be a small set up that options pink-hued fashions of the tiled roofs that sometimes high London’s buildings.

“I took quite a lot of lengthy walks in London and observed the layering of chimneys and shingles on the roofs that made the London skyline so iconic,” added Latham.

The shop will probably be open to the general public till 9 February 2020 and is the fifth momentary retail area that Glossier has created this 12 months. Simply 5 months in the past it opened a pop-up in Seattle, which panorama designer Lily Kwong fit-out with moss-covered mounds.

New York is dwelling to the model’s everlasting flagship, which boasts pale-pink plaster partitions and a complete room devoted to its much-famed Boy Forehead product.