Jordana Maisie stacks cardboard shoe bins round Feit’s San Francisco retailer

Australian designer Jordana Maisie has designed this shoe store in San Francisco to look extra like a storage room than a boutique.

Maisie’s eponymous studio designed the 80-square-metre shoe retailer within the metropolis’s Jackson Sq. neighbourhood for upscale Australian leather-based shoe firm Feit.

Working with Feit’s founder Tull Worth, Maisie developed the idea for the shop to reimagine the normal format of shoe outlets. Slightly than hiding storage, the model’s cardboard shoe bins are stacked up in pale picket cabinets that run the size of the shop.

“The simplicity of the Feit footwear and care packaging has been elevated as a design component, introducing a repetitive, rhythmic function that focuses the design expertise on the product,” mentioned Maisie.

“The perimeter shelving system gives an enhanced degree of service as inventory is accessed with out leaving the ground,” she added.

San Francisco’s Feit is the third US outpost that Maisie has designed for the corporate, after areas in two New York neighbourhoods. She has named every outpost as an set up and used the identical easy suite of supplies – together with mirrors, Baltic birch plywood and chrome steel – utilized in numerous methods.

New York’s Nolita retailer, for instance, known as Set up One: Uncooked Parts of Building, and fragmented by picket partition partitions. The West Village location, in the meantime, is called Set up Two: Quantity and Void and options show areas coated in vertical wooden panels.

Floating timber slabs create layered partitions inside New York shoe retailer by Jordana Maisie

The brand new California outpost is called Set up Three: Service and Provide, because of the twin operate of the uncovered picket shelving. The store additionally locations a higher give attention to the service programme that Feit gives clients.

Different particulars within the San Francisco store embrace a mirrored wall, making the area seem greater than it’s. Giant picket frames additionally run down the center of the lengthy area to supply further room for show.

Hallow metal rods jut out from the reflective partitions and are connected through brown leather-based straps, which choose up the tones of the merchandise.

Feit was based by Tull and his brother Josh Worth, and Tull is thought for beginning the cult sneaker model Royal Elastics in 1996, which bought in 2002.

Feit’s leather-based merchandise are all handcrafted, and every pair of footwear takes two weeks to provide. Due to this, completely different kinds are sometimes produced in a restricted run.

Maisie has created a retail retailer for Wardrobe in New York Metropolis as nicely, with stark white and scaffolding. She has additionally designed a restaurant within the metropolis with teal and black colors for Una Pizza Napoletana.

Pictures is by Carlos Chavarría.