Laurent Deroo Architecte furnishes APC London retailer with aluminium “cabin modules”
Aluminium modules type show circumstances for this clothes retailer in London’s Covent Backyard, which Paris studio Laurent Deroo Architecte designed for French clothes model APC.
Referred to as Mistral, the venture is the newest that Laurent Deroo Architecte (LDA) has created for Atelier de Manufacturing et de Création (APC) as a part of their 15-year-long partnership.
The volumes are used to create areas throughout the retailer’s shell as an alternative of including everlasting partitions. They’re constructed from aluminium sandwich panels produced by Panoramar in Paris, which have a honeycomb core and are each inflexible and light-weight.
Marine-grade Okoume plywood panels are then used for parts of the partitions, flooring, ceilings and cabinets. Their heat tone contrasts with the metallic.
LDA describes the models as “cabin modules”, with the wooden providing a nautical contact and the silvery, industrial high quality resembling aviation design.
The APC retailer has an oblong floorplan with two square-shaped Mistral volumes within the rear forming show nooks for garments and equipment. A decrease degree, accessed by a white staircase, accommodates one other metallic pod.
Pathways and corridors are created between the “cabins”, with pure and synthetic gentle improve the expertise. “Prospects undergo these modules, uncover the collections, inside and round these technical bins, in a intelligent framing, gentle and path choreography,” mentioned LDA.
Other than the models, the remainder of the 232-square-metre area is pared down with white partitions and uncovered ductwork. A storefront window topped with arched brickwork overlooks Floral Avenue.
“The present area internet hosting these modules stays stripped of all artifice to maintain solely the basic technical networks and primary modules to construct a store that brings you again to fundamentals: attaining rather a lot with minimal,” mentioned LDA.
Materials palette of London’s Forte Forte boutique is a “visible and chromatic melody”
The studio, which has created over 50 shops world wide for APC, has additionally utilized the Mistral idea to a brand new retailer in Brooklyn’s Williamsburg neighbourhood. It believes it provides a option to create a novel spatiality for every retailer, describing it as an “ingenious, minimal, even brutal architectural proposal”.
LDA was based by Laurent Deroo in Paris in 2008. It’s a 10-person crew that works principally vogue and luxurious however has residential and hospitality tasks as effectively.
Different clothes shops in London embrace Forte Forte with brick partitions and golden particulars, Mira Mikati by Yinka Ilori and an outpost for Stockholm-based Eytys with taupe interiors.
Images is by Ben Benoliel.