Leong Leong provides monolithic projection screens to R13’s brickwork flagship retailer
Giant blocks lined in LED screens present projections and type clothes shows on this New York Metropolis retail area designed by structure agency Leong Leong.
Brothers Dominic and Chris Leong renovated a constructing in New York’s SoHo neighbourhood to accommodate R13 Denim’s first flagship retailer.
The intention was to create an area that mixes present “historic” particulars with up to date components, and takes cues from the patterns and textures of the model’s clothes.
“Each trend and structure are mediums that create experiences, atmospheres, and narratives,” the brothers instructed Dezeen. “Within the design of this retailer we created an atmosphere that weaves collectively visible content material, clothes, and the prevailing structure.”
“That is the primary retail venture that we have designed through which content material is a main a part of the expertise,” they added. “It is similar to exhibition design in that sense and this allowed us to discover the connection between content material and area within the context of a retail atmosphere.”
Within the 3000-square-foot (278-square-metre) inside, brick partitions, plumbing risers and present electrical wiring are left untouched to distinction with the added trendy components – together with 13 fluorescent tubular lights on the ceiling and the collection of LED display shelving racks.
To type these clothes shows, that are organized within the area angularly, Leong Leong hooked up LED tiles to the entrance and one facet.
“Angled barely in plan, the monoliths are seen as a collection as one strikes via the area, creating a way of intimacy and compression between the prevailing partitions,” the designers stated.
Every rectangular construction is at present footage of 1980s-era London streetwear however the visible content material is programmable and will probably be modified seasonally to match the newest assortment.
Mirrors connect to the size of 1 facet, whereas white laminate mild containers are mounted inside between blackened metal racks and shelving to showcase footwear and folded clothes.
Sliding glass doorways cowl the rear of the retail area making a “ultimate display” with view of a courtyard and the neighbouring buildings.
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“We needed to create a seamless relationship between inside and exterior—a really minimal, clear, and steady area to work as a counterpoint to the feel of the prevailing constructing,” Leong and Leong added. “The ‘ultimate display’, if you’ll, is a portal right into a hidden a part of town.”
Different components featured within the retailer’s design are concrete flooring, a blackened metal counter that faces a row of mannequins and a wall of shelving for displaying denim.
The sibling based Leong Leong in 2009 and accomplished a LGBT+ useful resource centre in Los Angeles with a white stucco facade. The structure studio’s different retail initiatives embody the design of the primary Everlane retailer and the Seoul flagship for trend model three.1 Phillip Lim.
Images is by Naho Kubota.