New on the Scene: The Residence Curated by CASESTUDY STUDIO

CASESTUDY STUDIO deserves a second within the highlight. Noticed at IDS Vancouver final month, this not too long ago launched multidisciplinary design studio delivered to life The Residence, a conceptual recreation of a Danish residence. That includes manufacturers which have formed the Scandinavian design panorama – Menu, Bang & Olufsen, Reform, Please Wait To Be Seated, and Tekla – the house was impressed by historic Danish structure. Particularly narrowing its concentrate on twentieth century Nordic structure that’s characterised by operate, minimalism, and in steadiness with nature, The Residence options conventional spatial components equivalent to archways in a tender, translucent material.

Picture: Jon McMorran

Having labored at completely different (inside) design companies for a few years, each Islam and Lee arrived at a degree the place their very own inventive path was the one they needed to comply with and concentrate on. Fueled by their shared ardour for journey, their love for spatial design, and a discovery that retail is specializing in experiences quite than the moment act of shopping for and promoting, the duo began CASESTUDY STUDIO.

Picture: Jon McMorran

“Our need is to present manufacturers a possibility to immerse the viewers of their narrative,” explains Islam. “With the correct strategy, retail areas – pop up or everlasting – are nonetheless one of the highly effective platforms for model activation, particularly these concentrating on newer generations.” Islam and Lee’s apply is centered round creating experiential installations for exhibitions and retail areas. With explicit consideration given to analysis into the altering retail panorama and an exploration in materiality, the designers create spatial experiences to assist manufacturers convey to life new methods to buy.