Rei Kawakubo creates Parisian magnificence retailer Dover Avenue Parfums Market

Excessive-end vogue division retailer Dover Avenue Market has opened a beauty-focused department on the coronary heart of Paris, the place merchandise are displayed inside towering textured columns.

Positioned just some minutes stroll from Paris’ Musée Picasso, Dover Avenue Parfums Market is solely devoted to promoting perfumes, make-up and grooming merchandise.

This marks a change from the present Dover Avenue Market shops, which solely promote vogue collections and equipment.

The inside of the Paris location, like the opposite branches, was developed by clothier Rei Kawakubo – founding father of Dover Avenue Market and clothes label Comme des Garçons (CDG).

“We needed to develop our CDG fragrance store, then we discovered this house within the Marais,” defined Adrian Joffe, president of Dover Avenue Market and Kawakubo’s husband.

“We thought it was too huge for simply CDG fragrance…after which we stumble on the concept of Dover Avenue Parfum Market,” he continued.

“Quite a lot of what we do at CDG and Dover Avenue Market is the results of accidents and fortuitousness, proper place and proper timing concepts.”

Omitting any ornamental backdrops or distracting colors, Kawakubo has left the white-painted surfaces all through the shop utterly plain.

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Curiosity is offered by a collection of columns that interrupt the house, rising from the ground to simply beneath the ceiling. A few of the chunkier columns are clad in clear white tiles or characteristic protruding bumps, whereas others have a glittery silver coating or are lined with patches of woven materials.

Egg-shaped or rectangular niches have been punctuated into every pillar, the place merchandise are displayed on rows of cabinets.

Further shelving cabinets with flecked, stone-like blue doorways have additionally been built-in into the partitions.

A few partitions on the rear of the shop have been pasted with photographs of various folks’s tattoos. This space shall be used to current the physique artwork equipment that Kawakubo has just lately created in collaboration with make-up model MAC.

Seemingly random gadgets like model heads with brightly-dyed hair and tasselled chairs have additionally been dotted all through.

Kawakubo and Joffe opened the primary Dover Avenue Market in London again in 2004. Since then the pair have gone on to open a further 5 branches throughout the globe, together with one in Singapore which is about inside former military barracks and one other in LA the place clothes are displayed amongst artwork installations.

Dezeen interviewed Kawakubo in July of this yr. The designer talked by means of how she arrange Comme des Garçons and revealed that her inventive course of depends largely on “phrases and creativeness” moderately than sketching.

Images is by David Foessel.