Sizzling 97’s ‘Who’s Subsequent’ Celebrates Particular Anniversary

Written by Marjua Estevez

Sizzling 97’s legacy manufacturing Who’s Subsequent celebrated a particular milestone, Wednesday (Dec. three).  Its prolonged, bi-weekly present Leaderboard LIVE broadcasted from the Pernod Ricard constructing within the coronary heart of New York, for the model’s one 12 months anniversary. 

The present, hosted by Brooklyn native Sha Boogie, focuses on at the moment’s cadre of rising expertise and movers of the music business, whereas spinning a few of the hottest music coming from the underground.

(Picture by Daniel Vasquez)

“Main artists get radio play all day, reaching the ears of thousands and thousands,” Sizzling 97 Producer & Digital Model Supervisor, Justice Dilworth, instructed BET over e mail. “How can an artist nowhere close to NYC get some shine? With our Who’s Subsequent new artist initiative, we’re all the time in search of what’s scorching and to assist the individual with out a million followers share their music.” 

“Leaderboard LIVE exposes business influencers to music that they most likely would have by no means come throughout,” Dilworth continues. “We intention to present new artists a glance and recommendation from company who’ve pores and skin on this music recreation.”

Wednesday’s episode introduced collectively a roundtable dialogue in regards to the ins and outs of the music enterprise, and key factors on how the modern artist can monopolize at the moment’s digital platforms to market themselves and the craft.

(Picture by Daniel Vasquez)

Producer Dizzy Banko helped lead an enlightening dialog earlier than an intimate crowd of movers and shakers with Brooklyn rappers Casanova and Flipp Dinero, each of whom shared private experiences associated to their foray into hip-hop.

Attendees additionally acquired to take a seat in with Director of City Music at YouTube, Tuma Basa, and rap veteran and entrepreneur Jim Jones, whereas the 2 additional mentioned music’s evolution and the way up and comers can finest strategy branding themselves.

“Sizzling 97’s Who’s Subsequent model will proceed to be a serious stepping stone for artists,” added TT Torrez, Music Director of Sizzling 97. “Keep tuned for what we’ve coming for 2020.”

(Picture by Daniel Vasquez)

Watch as they charge and critique music from the HOT 97 Who’s Subsequent FB Messenger! Artists can submit music for an opportunity to carry out on Who’s Subsequent, right here.

(Picture by Daniel Vasquez)

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