Snøhetta designs each on-line and bodily areas for Norwegian style label Holzweiler

Snøhetta has designed each bodily and digital retail areas for Oslo-based style label Holzweiler, that includes a muted color palette and gridded components.

Holzweiler was eager to supply its clients an identical retail expertise each on-line and in retailer, so requested Snøhetta to design a showroom and flagship retailer, but in addition to create a web site to match.

A pared-back aesthetic was adopted for each bodily and digital areas

“The intention with the showroom, the flagship retailer and the net gross sales channel that we have now designed for Holzweiler has been to create a seamless and holistic buyer expertise that brings the model and other people nearer collectively,” defined Snøhetta co-founder Kjetil Trædal Thorsen.

“The collaboration has resulted within the design of distinctive bodily and digital areas the place clients can discover the Holzweiler universe throughout a number of dimensions.”

Snøhetta designed a web site with a minimal grid show

A pared-back aesthetic was adopted for all the pieces. The color palette is gentle and easy, with daring graphic components that includes all through.

On the web site, this takes the type of a grid show, which references the model’s signature chequered scarves.

Within the showroom and retailer, that is translate into gridded shelving components, that are paired with curvy garment shows, designed to evoke the model’s handicraft strategy. Different particulars embody concrete flooring and oak tables.

Concrete columns and flooring kind the backdrop to the Holzweiler showroom

The showroom is situated at Lysaker Brygge harbour, on the outskirts of town, and is designed to be versatile, to perform as “an ever-evolving” backdrop to Holzweiler’s altering collections.

The house options beige wool curtains, that are connected to a grid-like system mounted on the ceiling. Whereas nodding to the model’s trademark scarves, this additionally permits the house be opened out or made right into a sequence of extra intimate rooms.

A system of curtains make the house versatile

The remainder of the showroom was designed by Snohetta to evoke “a modern-day manufacturing unit” with a “heat but on the similar time industrial really feel”.

Concrete columns and flooring kind the backdrop to an array of undulating oak garment shows, alongside oak and marble tables, and arch-like mirrors which might be dotted all through.

The showroom additionally encompasses a design studio

The showroom additionally features a design studio for the model. It’s visually related to the primary room by giant glass home windows, and encompasses a versatile storage system made out of mirrors and thought boards.

The flagship retailer is entered by a paper-lined walkway

Over at Prinsens Gate, the flagship retailer was envisioned by Snøhetta as a extra “clear-cut retail house”.

Friends are welcomed by a curving passage enclosed by white paper partitions, which opens out to the store.

It has a pared-back aesthetic just like the showroom and options partitions clad with mustard tiles

Inside, the store is options partitions clad in three,000 handmade mustard-coloured tiles, alongside versatile shelf techniques to echo the grid-patterned scarves.

Equally to the showroom, custom-made oak furnishings options all through, contrasting with the polished concrete ground and a bespoke brushed, chrome steel cashier’s desk.

The flagship retailer additionally encompasses a brushed stainless-steel cashier desk

Based by architects Craig Dykers and Kjetil Trædal Thorsenby in 1989, Snøhetta is an structure and design studio based. It has places of work in Oslo, New York, San Francisco, California, Innsbruck, Austria, Singapore and Stockholm.

Different not too long ago accomplished initiatives by the studio embody a crystal workshop for Swarovski, a mountaintop museum for Ötzi the Iceman and Europe’s first underwater restaurant.