Studio Shamshiri designs pink-hued jewelry store in LA for Sonia Boyajian

Los Angeles jewelry designer Sonia Boyajian has hung outsized replicas of her creations as lighting fixtures within the pink-toned flagship retailer she designed in collaboration with Studio Shamshiri.

Pamela Shamshiri, founding father of Studio Shamshiri, labored alongside her long-time buddy Sonia Boyajian to grasp the 5,000 sq. foot (464.5 sq. metre) area at 357 North La Brea.

Boyajian needed an area that allowed her to host occasions, but in addition a spot that felt like dwelling. They added “residential touches” corresponding to an leisure space and eat-in kitchen to the inside, whereas additionally leaving room for work-centred areas, together with a studio, workplace and showroom.

“This constructing is her working studio, workplace, and showroom – it was vital for the area to really feel like dwelling and the place she capable of put together meals, given how a lot time she spends there and the way a lot she likes to host,” the designers informed Dezeen.

Shamshiri and Boyajian took cues from well-known designers and designers to create lots of the inside’s architectural options and furnishings.

The plywood show instances topped with rectangular compartments for exhibiting jewelry have been influenced by items from late American artist Donald Judd, whereas the color and type of the pink portola plaster seating across the showroom was modelled after the benches artist Georgia O’ Keefe used inside her Abiquiu Home in New Mexico.

A spiral staircase by architect Robert Mallet-Stevens offered a foundation for the curving collection of steps the designers added to the inside. And the palette was taken from work by 20th-century architect Le Corbusier.

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“Pulling inspiration from Georgia O’ Keefe, Robert Mallet-Stevens, Corbusier, and Donald Judd, the area options show niches which can be as whimsical because the items they maintain,” the designers added.

Necklaces, earrings and ceramic items additionally show inside small niches that have been lower into sculpturally constructed shelving featured all through the area. Different pink-rendered particulars inside embody seating and a chimney.

Upscaled variations of Boyajian’s work grasp from the ceiling and partitions within the type of functioning lighting fixtures.

“The jewelry just isn’t solely on show, however is part of the area itself: the ceramic sconces, pendants, and mobiles are larger-than-life variations of Sonia Boyajian’s earrings,” the ladies described.

Away from the showroom, Boyajian’s kitchen includes a pink backsplash, white cabinetry and chrome steel home equipment. A whitewashed plywood eating desk, much like the espresso desk used within the retail area, was additionally made by Studio Shamshiri.

The Los Angeles designer based her jewelry and equipment line in 2003, her distinctive designs are influenced by objects she collects on her journeys world wide.

Sibling duo, Pamela and Ramin Shamshiri based Studio Shamshiri in 2016. Its different tasks embody the renovation of a New Orleans lodge designed to be the house of a cosmopolitan lady and her assortment of souvenirs.

French studios Java Structure and Atelier Brunoir adorned a Parisian jewelry retailer with pink and gold accents and a London jewelry store designed by Frederico Fazenda was additionally crammed with custom-made furnishings items.

Pictures is by Stephen Busken.