You’ll Both Love or Hate the First Chanel Marketing campaign With out Karl Lagerfeld
We’re nonetheless coming to phrases with the tragic lack of Karl Lagerfeld as the home of Chanel continues to be looking for its footing in his absence. Again in March, Virginie Viard offered Lagerfeld’s final assortment for the enduring French style home and now the marketing campaign is lastly right here. Styled by Carine Roitfeld, fashions Kris Grikaite, Rebecca Leigh Longendyke, Vittoria Ceretti, Jing Wen and Mona Tougaard seem within the studio-shot advertisements. The gathering is showcased superbly for the reason that ladies have been captured earlier than a clear white backdrop with the smooth artwork course paying tribute to Lagerfeld’s Chanel campaigns from the 90s.
IMAGE: CHANEL.COM
The marketing campaign acquired blended critiques on our boards. “It appears so badly Photoshopped. Like they shot a lookbook and merged all the ladies collectively. And everybody’s hair doesn’t look good. I’m nonetheless ready for the remainder, however sort of upset,” voiced Ivanovaju after testing the primary marketing campaign picture (above).
“In the event that they have been shot collectively, it will have regarded extra fluid and pure. As an alternative they appear utterly disjointed. All of them have a unique expression, it’s fairly awkward to see them put collectively. Virginie has completely no style or creativeness,” critiqued GivenchyHomme.
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“A disgrace often because I like the garments, however this appears like America’s Subsequent High Mannequin,” mentioned Nymphaea.
Additionally majorly underwhelmed was dodencebt: “Is that this what Chanel goes to be now? The in-house crew taking pictures the campaigns in a Lagerfeld-esque type that appears even cheaper than the unique?”
“Severely…Karl deserved higher. This can be a great assortment, an important assortment that closed an important period in style and to have a mediocre novice lookbook is a pity,” Lola701 identified.
IMAGES: CHANEL.COM
Though not everybody felt let down by the end result. “After getting the Chanel: The Karl Lagerfeld Campaigns guide some time again and having regarded via it from cowl to cowl, I can not assist however love this for the way it resembles Karl’s earlier campaigns from the 90s when it comes to structure and styling — and I feel that’s very becoming for the primary with out Lagerfeld,” authorised vogue28.
“I really love the simplicity of this marketing campaign,” echoed zacatecas570.
Discussion board member aracic felt the identical method. “I positively agree, this turned out to be among the best Chanel campaigns in current reminiscence. Though it could appear to be a lookbook attributable to its simplicity, I discover a sure magnificence in it. The frames add rather a lot to it, too.”
IMAGE: CHANEL.COM
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